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Bologna, February 17th-20th 2024

The first B2B workshop dedicated to MICE in Emilia-Romagna

“You can’t describe passion, you can only live it”
Enzo Ferrari

The middle-earth between the Adriatic Riviera and the Apennines, the Middle-Earth between Northern and Southern Italy.

Land of dreamers and engineers, musicians and fine chefs, land of culture, art and history

From the beaches of Romagna to the castles of Emilia, from the medieval buildings of Bologna to the roar of supercar engines in the Motor Valley, from modern and functional congress centres to all the food and wine specialties of the Food Valley, the territory shows itself as a multifaceted and unique destination for the setting of your events.

encountER aims to show our region to qualified and highly specialized International MICE operators, who have shown interest in the destination through a series of guided tours in locations, hotels, museums and the “unicum” that makes an event, an incentive trip, a congress, an intense and unforgettable experience.

encountER will also host a B2B workshop, whose purpose is  to connect International buyers with local operators.

It will be a precious opportunity to collect new contacts and new business opportunities, immersed in the fascinating atmosphere of Palazzo Re Enzo in Bologna.

Emilia Romagna

Why Emilia-Romagna?



Bologna boasts an International airport connected with all major European hubs and the main railway junction  with frequent connections to major Italian cities and with Austria, Germany, France and Switzerland.


Variety of locations
and accommodation facilities

Noble palaces and medieval castles, historic villas, stylish locations and functional conference centres, business and charming hotels. Emilia-Romagna is the right venue for any type of event.



Emilia-Romagna is the Italian region with the highest number of PDO and IGT products. From the king of cheeses, Parmigiano Reggiano, to Aceto Balsamico di Modena, Culatello di Zibello and traditional salami, to fresh hand-made pasta pulled with the rolling pin. A culinary tradition that is not only the protagonist of dinners at trattorias and starred restaurants, but also in team building activities and cooking classes.



Driving a supercar on a racing track or on the hills, attending the opera in the land of Verdi, an aperitif on a medieval tower or a cooking class with a starred chef are the “unicum” that make an event, an incentive trip, a conference, an intense and unforgettable experience.

Gallery First edition 2023

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